Cinemateca is the national public organization in Lisbon dedicated to preserving, restoring, and sharing cinematic heritage. With that in mind, this rebrand focused on experimenting with hands-on, playful elements while finding a balance with clean, modern communication. Font pairing became a key tool, linking different eras and letting typography carry both historical depth and a contemporary feel. The visual style also draws inspiration from light, nodding to cinema itself and highlighting key content in a subtle, cinematic way.