K2 Livraria is a rebrand of a second-hand bookstore that’s expanding its focus beyond books to include curated second-hand design pieces. The graphic identity is built around the idea of friction, using tension and contrast to challenge perspectives and intentionally create moments of discomfort. It plays between attraction and unease, aiming to make people feel both good and bad at the same time. This is reinforced through visual assets and photography that lean into a sense of surrealism, amplifying the tension and creating a slightly off, uncanny atmosphere.